Leading independent distributor all3media International continues to expand its regional sales operations with the appointment of Amreet Kaur Chahal as Sales Manager, Asia Pacific, in Singapore.


Reporting to Sabrina Duguet, EVP Asia Pacific, Amreet’s role will encompass representing all3media International’s catalogue for Formats and Finished Programming in South East Asia and India. Amreet joins Kit Yow, who has been appointed to the position of Sales Manager Asia Pacific, responsible for northern Asia including China, Japan and Korea, and Alexander Euler as Executive Assistant to the Asia Pacific management and sales team.


Amreet Kaur Chahal brings extensive experience in the distribution of international content to the Asian market to this newly-created position, having previously worked as Sales Executive at NBCUniversal International Television Distribution and as Account Executive at BBC Worldwide Advertising Sales.


With more than 15 years’ experience in the television industry, Kit Yow was previously Brand Manager at 8TV and has also produced and directed all genres of content, including current affairs, lifestyle, reality and live programming. Alexander Euler joins from FremantleMedia Asia’s Regional Management, where, since 2013, he has worked as Executive Assistant as well as Talent Coordinator across pan regional productions including Asia’s Got Talent.


All3media International marked the opening of its Asia office at the recent Asia Television Forum, hosting a packed event at Gordon Ramsay’s Bread Street Kitchen in Singapore’s Marina Bay Sands. The company also sponsored the inaugural ATF Formats Pitch, which was won by Singapore-based production company Xtreme Media. The winning format - Hit It - sees two teams competing against each other in a series of comedic challenges that put a hilarious, high-pressure spin on sports. Winning a prize worth S$20,000, Xtreme Media will be working with all3media International to develop Hit It for pitching to international broadcasters.


Sabrina Duguet commented, “I’m very pleased to announce the growth of our Singapore team, which reflects the huge potential here for our outstanding portfolio of formats and finished content. We were delighted to celebrate the opening of our Asia office with our clients and friends at Gordon Ramsay’s Bread Street Kitchen, particularly as Kitchen Nightmares and Hotel Hell are proving to be very popular in the region, and are looking forward to working with Xtreme to launch their fantastic new format on the global stage in 2017.”


Amreet Kaur Chahal added, “Joining such a dynamic and forward-thinking global company is a great honour and I’m looking forward to working with the team to bring all3media’s international content to Asian broadcasters. Initiatives such as the ATF Formats Pitch underline the company’s strong ambitions for growth across this diverse and vibrant region.”


Notes to editors:

All3media international distributes popular, award-winning TV programmes to over 1000 broadcasters and media platforms around the world.

The company has been celebrated for producing, marketing and distributing quality, ground-breaking and pioneering shows to global audience – consistently topping the Broadcast and Televisual annual Indies Surveys and we have been awarded the Queen’s Award for Enterprise in recognition of our growth – twice.

Our catalogue contains over 7,000 hours of content across all genres, with a focus on drama, comedy, factual, entertainment and formats. As well as Britain’s top-selling series Midsomer Murders, our lead dramas include The Missing, Indian Summers, Foyle’s War, Skins, Miss Fisher’s Murder Mysteries and Hinterland. Factual, entertainment and format bestsellers include Gogglebox, Undercover Boss, The Gadget Show, The Cube, The Only Way is Essex and The Million Second Quiz.

As part of the UK’s leading multi-label studio we partner with UK and international producers – including our own studios – in developing, financing and delivering content and formats.