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Cash Cab - Format

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The only taxi where you want the meter to go up! 

From New York, Tel Aviv to Jakarta, the multi-Emmy Award-winning Cash Cab is driving home success around the world. Simple, highly engaging, affordable – this dynamic quiz show format has already been seen in over 50 territories and nearly 5,000 episodes have been produced.

Cash Cab sees unsuspecting members of the public climbing into an apparently normal taxi cab, only to find themselves on national television, with a chance to win a small fortune! Quizzed by the taxi cab driver, passengers must try to answer as many questions as they can before they reach their destination. If they answer three questions incorrectly, their ride is over and they are dropped off wherever they happen to be!

Proving an international hit with broadcasters and audiences alike, Cash Cab has picked up a second consecutive Daytime Entertainment Emmy® Award for Outstanding Game.

Audience Participation Show in the US - and the show is in syndication. The show has been successfully adapted for “music” themed specials and music channels, as well as for celebrity specials and “after dark” versions – where the post restaurant/ theatre/bar clientele offer an edgier sort of response!

The Cash Cab format is economical to produce and flexible to schedule. It also travels with a host of opportunities for additional off-air revenue – from premium rate play-along applications to board-games, console and iPhone mobile games. Providing perfect entertainment for a wide audience demographic, maybe it’s time you hailed a ride with this global phenomenon...

Cash Cab – catch it now!

Highly adaptable format – celebrity, late-night and music themed shows are proven successes.


30 or 60 min eps




ITV (UK) Discovery (USA) XYZ Networks (Australia)
Puls4 (Austria) VRT (Belgium) Discovery (Canada)
TQS (French Canada) STV (China) City TV (Colombia)
Czech TV (Czech Republic) TV2 (Denmark) W9 (France)
Kabel1 (Germany) Mega (Greece) Viasat (Hungary)
Bindass (India) Anteve (Indonesia) Keshet (Israel)
Sky Vivo (Italy) Television Jamaica (Jamaica) Fuji TV (Japan)
NTK (Kazakhstan) LNK (Lithuania) Prima (Malaysia)
4tv (Mexico) MBC (Middle East) BNN (Netherlands)
TV2 (Norway) AXN (Pan Asia) Frequencia Latina (Peru)
TV4 (Poland) RTP (Portugal) Prima TV (Romania)
TNT (Russia) Fox TV (Serbia & Montenegro) ATN (Spain)
MCOT (Thailand) Kanal D (Turkey) Citi & Kino (Ukraine)
HTV (Vietnam)


Czech TV (Czech Republic) 21% MS15+, ITV (UK) Approx 15% MS, Astro Prima (Malaysia) 22.1% MS, Mega (Greece) over 25% MS, LNK (Lithuania ) 21.6% MS, Keshet (Israel) 36% MS


Asian Television Awards 2012 - Best Entertainment Presenter (Oli Pettigrew) (Winner) & Highly Commended for Best Game or Quiz Programme
Israeli Academy Award - Best Documentary Entertainment Show (Israel)
Daytime Entertainment Emmy Awards - Outstanding Game show in 2008 2009 and 2010 (USA) (Winner)
Daytime Emmy Award - Gameshow Host Ben Bailey for Cash Cab US 2013 (Winner)


Czech TV (Czech Republic) 21% MS15+, ITV (UK) Approx 15% MS, Astro Prima (Malaysia) 22.1% MS, Mega (Greece) over 25% MS, LNK (Lithuania ) 21.6% MS, Keshet (Israel) 36% MS

Credit Line

Lion Television for ITV, UK