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Formats > Entertainment

Cube, The - Format

60 min episodes

The multi-award-winning primetime format

The challenges appear to be simple – but games become fraught with extraordinary pressure and tension when played inside The Cube. 

The Body, the mysterious master of The Cube shows each contestant that every challenge is possible – but it’s not easy when you are in there, under the spotlight… Tasks include Trajectory, Equilibrium, Shatter, Contact, Memorise – none are simple once inside this high pressure claustrophobic world. The Cube is itself a unique character - and an opponent - selecting from a vast range of tasks, the specific seven challenges that lie ahead for each contestant. The Cube offers two life-lines - one is to "Simplify" a challenge the other, "Trial Run". 

Do you have the skill, strength and nerve to keep mind and body focused and beat The Cube?


UK (ITV) Australia (Network 9) China (Dragon TV)
France (France 2) Germany (RTL) Italy (Italia1)
Portugal (RTP) Russia (Channel 1) Saudi Arabia (Saudi TV)
Spain (Quatro) Ukraine (STB).


Saudi TV (Saudi Arabia) launched 24th March 2010 and doubled its ratings.

Series 4 ITV (UK) launched October 2011 delivering 27% above the channel average market share in Adults 16-24. Italia 1 (Italy) saw its average market share increase by 20%, and Channel 1's (Russia) average market share increased by 45%.


Broadcast Awards 2011 - Best Entertainment Programme
RTS Awards 2011 - Best Entertainment Programme (nomination)
BAFTA Awards 2011 - Best Entertainment Programme
BAFTA Television Craft Awards 2011 - Best Entertainment Craft Team
National Reality Television Awards 2016 - Best Game Show (nomination)

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Credit Line

Objective Productions for ITV, UK

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