4 x 30 mins
Real people with real products
Buy It Now is a studio-based show that gives sellers the chance to demonstrate and sell their inventions to an audience of shoppers and – if they’re successful – then to a panel of retailers. The audience can express their interest in the products by turning on a green light. If the seller makes at least one sale to the audience of shoppers, the panel of retailers decide whether or not they wish to place a potentially life-changing order with the seller.
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