4 x 30 mins
Real people with real products
Buy It Now is a studio-based show that gives sellers the chance to demonstrate and sell their inventions to an audience of shoppers and – if they’re successful – then to a panel of retailers. In this four-part seasonal special, Rylan Clark-Neal presents as inventors pitch their ingenious gift ideas to retailers and festive shoppers. Can the inventors convince retailers to put their gift ideas on the shelves before Christmas?
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