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Formats > Factual Entertainment

When I Grow Up - Format

60 min episodes

Going all the way to the top?

What happens when you allow a group of 7 to 9 year old kids to take over a part of your company for a week and let them have free reign to run it? In When I Grow Up, the bosses of three well-known businesses take this extraordinary leap of faith. Kids from a wide range of backgrounds run a chocolate company, a high end estate agent, and a famous celebrity magazine – taking on real jobs with real responsibilities, all under the watchful eye of the bosses.

Broadcaster(s)

Channel 4
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Credit Line

Optomen for Channel 4, UK

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