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Formats > Game-shows

Cash Cab - Format

30 or 60 min eps

The only taxi where you want the meter to go up! 

From New York to Singapore the multi-Emmy-winning Cash Cab is driving home success around the world and it’s about to arrive in its 50th worldwide destination. Simple, highly engaging, affordable – this dynamic quiz show format has already been seen in over 50 territories and nearly 7,000 episodes have been produced.

Cash Cab sees unsuspecting members of the public climbing into an apparently normal taxi cab, only to find themselves on national television, with a chance to win a small fortune! Quizzed by the taxi cab driver, passengers must try to answer as many questions as they can before they reach their destination. If they answer three questions incorrectly, their ride is over and they are dropped off wherever they happen to be!

Proving an international hit with broadcasters and audiences alike, Cash Cab has picked up multiple Daytime Entertainment Emmy® Awards for Outstanding Game.

Audience Participation Show in the US - and the show is in syndication. The show has been successfully adapted for “music” themed specials and music channels, as well as for celebrity specials and “after dark” versions – where the post restaurant/ theatre/bar clientele offer an edgier sort of response!

The Cash Cab format is economical to produce and flexible to schedule. It also travels with a host of opportunities for additional off-air revenue – from premium rate play-along applications to board-games, console and iPhone mobile games. Providing perfect entertainment for a wide audience demographic, maybe it’s time you hailed a ride with this global phenomenon...

Cash Cab – catch it now!

Highly adaptable format – celebrity, late-night and music themed shows are proven successes.


ITV (UK) Discovery (USA) XYZ Networks (Australia)
Puls4 (Austria) VRT (Belgium) Discovery (Canada)
TQS (French Canada) STV (China) City TV (Colombia)
Czech TV (Czech Republic) TV2 (Denmark) W9 (France)
Kabel1 (Germany) Mega (Greece) Viasat (Hungary)
Bindass (India) Anteve (Indonesia) Keshet (Israel)
Sky Vivo (Italy) Television Jamaica (Jamaica) Fuji TV (Japan)
NTK (Kazakhstan) LNK (Lithuania) Prima (Malaysia)
4tv (Mexico) MBC (Middle East) BNN (Netherlands)
TV2 (Norway) AXN (Pan Asia) Frequencia Latina (Peru)
TV4 (Poland) RTP (Portugal) Prima TV (Romania)
TNT (Russia) Fox TV (Serbia & Montenegro) ATN (Spain)
MCOT (Thailand) Kanal D (Turkey) Citi & Kino (Ukraine)
HTV (Vietnam)


Czech TV (Czech Republic) 21% MS15+, ITV (UK) Approx 15% MS, Astro Prima (Malaysia) 22.1% MS, Mega (Greece) over 25% MS, LNK (Lithuania ) 21.6% MS, Keshet (Israel) 36% MS


CINE 2012
Golden Eagle Award - Win

Daytime Emmys 2012 - 2013
Outstanding Game Show Host - Win

Daytime Emmys 2011 - 2012
Outstanding Game Show Host - Nom

Daytime Emmys 2011 - 2012
Outstanding Game Show - Nom

Telly Awards 2011
Silver Award - Win

Television and Film Awards 2010
Best Reality Game Show - Bronze

Daytime Emmys 2010 - 2011
Outstanding Game/Audience Participation Show - Nom

Daytime Emmys 2010 - 2011
Outstanding Gameshow Host - Win

Daytime Emmys 2010
Best Gameshow - Win

Daytime Emmys 2009 - 2010
Outstanding Game Show - Win

Daytime Emmys 2008 - 2009
Outstanding Game Show - Win

New York Festival 2007
Best Reality TV - Win

Daytime Emmys 2007 - 2008
Outstanding Game Show - Win

Telly Award 2007
Bronze Award - Win

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Credit Line

Lion Television for ITV, UK

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