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Formats > Factual Entertainment

Weighing Up the Enemy - Format

60 min episodes

Is losing cash the key to losing pounds?

Two dieters similar in weight, age and height are pitted against each other to see who can lose the most body fat. But there’s a catch… the two dieters have polar opposite views, lifestyles and morals – and hate what the other person stands for. A hunter vs animal rights activist, an avid consumer vs an eco-warrior, a benefits claimer vs a welfare state-hater.

The person who loses the least fat must hand over a substantial sum of their own money to their winning rival. At the end of the trial, will the dieters have been motivated to lose weight by their aversion to losing cash?

Broadcaster(s)

Channel 4 (UK)

Credit Line

Maverick TV for Channel 4, UK

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